Customers' affective responses and factors influencing E-commerce adoption
10 July 2020
The aim of this study is to investigate how customers feel towards accepting technology for E-commerce as a modality for online shopping. Affective response is an umbrella term that includes a person's emotions and feelings.
Keywords
Ethical approval
The study ensures ethical conduct by following the ethical standards laid down by Liverpool John Moores University Research Ethics Committee. Approval Ref: 20LBS008
About the researcher
I am a doctoral researcher at Liverpool John Moores University. If you are able to help with my research by completing this survey, I would be very grateful.