Continuance Use of Voice Assistant
13 January 2025
I am conducting a PhD study exploring how consumers interact with AI-based voice assistants in the UK. This study aims to understand whether consumers are or will be willing to use AI-based voice assistants during the pre-present and post-fashion shopping journey.
Requirements
- I am looking for participants who meet the following criteria to participate in an online interview via Teams. The interview will last no longer than 60 minutes. As a token of appreciation for your involvement, you will receive a £5 gift voucher.
- Who Can Participate?
- ✅ Aged 18 and above
- ✅ Residing in the UK
- ✅ Have prior experience using Google Assistant, Siri, Alexa, Bixby, or other voice technologies for general activities including browsing, order tracking, reordering, price comparison, or purchasing products
